Corporate Video is also called Company Video, Corporate Film, it’s main goal is to deliver the core message from the business owner, it’s a very useful to for company marketing and other promo purposes. Creating a corporate video can be challenging, here are 10 tips to make it easier.
1) Define your corporate video core message.
Corporate video is a few minutes of clips with video footage, but mainly the idea is to deliver the core message of the company, however it is, however you want to do it in the video, you need to come up with a message first.
This can be as simple as a couple of lines that describe your target. This can be very vague at this stage, the most important to let your production company know what you want to achieve.
Remember that too many info in a same video will ruin the message delivery, you want to deliver one message in one video, so the audience can fully follow the video’s message.
If you are not sure about how to define your corporate video, you should speak to a corporate video director or producer, they usually can ask you the right questions.
2) What’s the best corporate video length?
A typical corporate video length is usually 3 to 5 minutes, it can be even shorter if the content is not that long.
The reason behind this is: Most audience these days audience can’t focus on the screen for longer than 5 minutes.
When you want to deliver a message that can effectively engage the audience, make sure you have enough interesting content to cover your message/topic, you don’t have to stick to a fixed length for your corporate video, you can work with the director & video creators to line up your content and message, so you know how long do you need to finish the video nicely and quickly.
3) Should I shoot my corporate video in 4K or even Higher?
4K resolution is very common nowadays, but you can work with HD.
The core value of the video is the content itself, whether it’s a film or a corporate video, the goal is to deliver that message rather than high resolution image, sure you feel better with sharper image, but sometimes crystal sharp video footage can betray you, as some unneeded objects shown in the ultra HD won’t look that nice.
4) Use your office locations, Or anywhere You can.
When you shoot your corporate video, take good advantage of what you have in location access.
A good location make a video look unique and different,
If you have a great office, use it.
If there is somewhere represent your business, use it. Even if it’s from your client.
The better your location looks, can better represent your business in the video, make your video stand out as sometimes good locations can be very cinematic.
5) Should I hire actor/actress for my corporate video?
You absolutely should if you have the budget. Corporate video will show up in different places, thus it represent the company image, brand. You want your corporate video look good, and cast is definitely one of the key element you can improve.
However, you can still use CEO or company senior to show up in the video, same as the company staff, you should always ask them to sign the release form to make sure you don’t get into legal issue (when they leave the company).
You can always ask your friends to be part of your corporate video for some shots, the release form should always applied in here just in case.
6) Best Period of Time for shooting.
Unless you are looking for snow scene or cold whether feeling shots, it’s always a good idea to shoot the corporate video in summer.
The day light last longer, and the air quality is usually better, means your shot will look better.
Plus crews can move a lot quicker since they are not wearing heavy coat, the general condition for filming is better than winter.
For the advantage of filming in winter is you can get a different feeling of sun light.
7) How to write the interview questions.
Talking head interview is about getting the content you want, so you should work backwards when you need to write the interview questions.
For example if you want to the interviewees to talk about the modern fine art, you should ask:
“What’s your opinion on modern fine art?” or “How do you feel about the modern fine art?”
You should always avoid getting the answer “yes” or “no” as it’s very hard to end up in the final video.
Interviews are mostly important as that’s the direct message from a third person, it’s more convincing than any other type of testimonial.
8) Define your target audience, Plan you corporate film around them.
If you are targeting international audience, always make the video language in English, however if it’s very specific for certain region say China, then you should consider the content to be more Chinese culture related.
Think about the audience’s language, what they speak, and this could be a culture reference for the video too.
9) Where should I share the corporate film?
Corporate video is designed to be screened in public space, unless the corporate film is specifically developed for internal usage for some sensitive information’s.
Corporate video can be shared on the social media if you want your company to get more exposure.
10) How much does it cost to produce a corporate film?
Corporate video can be done from 10,000 USD to no top limit ( say 500,00 USD as a top limit ), it all depends on how many days you need to shoot, and how much editing work involved.
Do make the production company aware of the top limit before they quote you too far away from your video.
In the end, you need to think about the questions above before you contact any producer, once the all questions are knocked down, the follow up work would be much easier.
If you like our “10 Things to Prepare For A Corporate Video”, and have some doubts about corporate film production, feel free to contact us for more info.
Feel free to check out our corporate film showreel and see if you need help from us: