As most of companies nowadays moving their marketing plan into internet, people realize how important it is to catch people’s attention on internet, it’s same all over the world, from japan to korea, china, and europe, usa, uk. it’s all the same, internet is now taking place over, video production was once a tradional marketing tool, now has a lot bigger area to offer. shootinchina has been a video production service provider in Shanghai for years, we listed out i benefit from video production.
1. video is going to be the main traffic on internet.
Believe it or not, 4G and 3G technology is designed for video streaming, the reason is simple, video can make visitors get the info in visual, but yet have control to the content they want to watch, it’s a media format that combines visual, audio, and context, so it’s a package of emotion, thus getting more and more attention by people.
video production is how you can get the video started, make quality content and deliver in front of your potential clients, and this gets better in a regular basis.
2. people enjoy watching quality video, they also hate wasting time on useless content.
content is still content, you have to deliver something well packed to your clients, otherwise there is no point to make any promo material, it’s about showing the quality, make something similar taste as your clients, so your client like you more.
3. long term marketing effect.
now be honest, you have done videos before and it’s not as good you expected. But when you can, play the video again after several years, what brings you? There can be mistakes, fails, etc in the video you didn’t like before, probably not worse now, but how do you see it? You still see it’s a piece of work, nothing is lost in the past, but the value is added upon those years, bad experience end up to be good memory, does it work for your marketing? at least people who seem the video before will tell you it’s a memory.
4. a team work opportunity
It’s not like an company regular event, video production could be a good opportunity for you and your team to work together, this is different than event, meeting, conference, road show, etc, video production gives you an opportunity to put the interesting ideas together, turn into a minutes long info stream to your potential clients.
5. tidy up your company culture, image,
yes, a good corporate video can cover a lot of your company information, thus, any detailed info will have to be checked many times, this can be the opportunity for company managers to look at the potential problem in an different perspective, we believe that as an outsider, sees better.
6. finds the talent in your company,
there is a lot of chances that company select the employee for the video presence as an PR act, fair enough, video production gives it a best opportunity, select the right person to do speak about their jobs, their working life, etc. use their words to convince the clients.
7. center of the online promo source,
video can be anywhere online nowadays, as long as you want it to be public, it exsit for your company, any message you want to deliver online, now you can do it, a step closer to the potential clients. a good video help your client know the company better, create more trust, and potential deal.
8. ridiculously well value performance,
The potential of a video is measurable these days, using google webmaster tool and google analytics can easily help you see your visitors, with a video, they will last longer for the view, and it’s a win win game because they get what they wanted from visiting your homepage or online website, and if your company video is good, your clients will support you.