Corporate video planning is easily the first thing to do during the corporate video production process, at the planning stage, not only the production company, but also the client should have an idea of what this corporate video is going to be like.
To make a good corporate video planning, we listed a few questions for you to think before calling the production company, hope it can save your time and money.
1. What’s the corporate video’s main function.
There is a lot of functions that corporate video can offer, company promo, company product intro, company PR, etc it’s much easier to make one video with one function, most of these days, the corporate video usually functioning as the PR media, it can market the company, impress the clients, and creating the social buzz.
For example, if you would like to refresh your company’s image, then the main function is defined, next you would think what is worth to show to the public about your group.
There is also a lot of product releasing video that worth your time to dig into.
Actually the most effective way of this is to see some good corporate video, that way you can have a more detailed background on
2. Quality standard of corporate video.
As idea comes first when you judge a corporate video, most corporate video only want to deliver the message, but they forgot to make the audience satisfy.
corporate video director can usually offer a lot of ideas to the clients, on certain way of images, music, sound, story writing, etc.
Thanks to the digital technology, nowadays the video can be made in a more effective way, there were so many technology terms confuse people.
There are 720p, Full HD, 2K, 4K, the quality starts from 720p which is rare these days, same as the dvd image quality.
Full HD is a popular format nowadays, 1920*1080 as a resolution can be easily screen to the projector on a big wall or HD monitor.
2K, 4K are more designed for the future quality, now usually work for the cinema and bigger screen that supports 4k.
We still recommend people to use Full HD, it’s popular and it’s all ready for the shoot.
There are also some lighting requirement, but that can be rely on client’s budget.
3. video production time frame
always think about how to make a good corporate video without too much budget? You should make the production time shorter, depending on the script, usually the producer can offer some good ideas about the time frame, whether if it’s possible to make the schedule a bit longer.
in fact, in the past few years, we have done a lot of corporate video that only shoot in 3 days or 2 days, we know how to make things shoot faster, but still keep the quality in the first matter.
4. find the right speak man for the interview
If you have someone that will be interviewed in your corporate video, that would be a great idea. The thing is, you have to get a good one in front of the camera, having someone that can speak, will convince the audience about you and your company, especially those who own a seat in the industry, that will make the corporate video a lot of convincing.
It’s always good to find someone who knows how to talk instead of someone who look good, it’s more about the content to cover and points to make, not showcasing the look of employee.
5. The length of a corporate video
Why would people choose to make a really long video these days? Because there is a lot of content that needs to be delivered, we don’t recommend the long corporate video, unless you have that many stuff to show, most corporate video that over 5 minutes will bore your audience, make it around 2 to 3 minutes is not just a saving move, it’s about tidy your info to save audience’s time.
