We recently edited this short video showcasing our first 18 years of  TV commercial shoots! Its interesting to see the evolution of TV commercial style and quality in that time period.  Imagine how it will be in another 18 years…

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And here is one of our favourites from the reel, directed by our boss Li Xuesong in 1994. Having recently experienced the difficulties of working with cattle on our Yili TVC shoot, we can’t begin to imagine how difficult it was herding cattle through the streets of Shanghai:

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