video production has been a fast changing industry over the past few years, not only the camera has been fully switched to digital, but also the industry’s structure, the production company’s way of business,we are here today to give you some insights on the video production in 2014.

1. Camera is not about the size any more;

Imagine few years ago if you want to go somewhere with your huge camera, and crew, and lights hopefully, you will spend so much money on the location, and related crew, but nowadays, you can shoot with DSLR, even the big camera company like RED and ARRI, they are also making their camera much smaller and portable for the good.

2. Crew is not about the quantity

with all the gears becoming smaller and smaller, crew is no longer a problem, there is production crew flew from UK to China that only brings two to three small cases that can cover all the shooting need for a corporate video, also some crews can be found locally in a freelance based, make it easier for this community to work together in a remote way. This should be a good thing for video production as crew is always a big cost among the budget.

3. editing is still complicated, but it’s much better than ever

imagine you can do most of the editing these days on your laptop, yes, it is what these days is all about, shooting on set, sometimes you can do the editing on set too. that wouldn’t lower the quality, that’s a much faster way to work on a project,

4. shooting globally isn’t a big thing any more

there are two ways to work on a global project these days, one is having a solid crew travel around and collect footage, this could be a quality guranteed way to carry out your project, but there is also lot of production company in every cities that carry out the video production for you remotely, that would save your time and money for flights and hotels,  and sometimes and local crew is even cheaper.

5. The whole industry is getting better with the personal skills

Few years ago there might be some camera man who don’t even want to try 5D or editing, nowadays there is a lot of people who willing to shoot with any camera and do some post production work, and for producers, some of them have gained some good internet and digital skills, they can be helpful not just only production, but a lot more.

Hope these 5 insights on video production could be helpful for you, we have a wide knowledge and experience in video production, if you ever need a video production in china, feel free to contact us!